Adina Franconi is the brains behind Hoopla! Events, a Hudson Valley based, full-service event planning company for proud individualists who are looking for creative ways to infuse hip, heartfelt, and unique into their event.

“You’re as far from cliche, matchy-matchy and boring as it gets, so you want an event planner in your corner who’ll make sure your event reflects just that.”

Meet: Adina Franconi

As long as I can remember, I’ve always loved hosting parties for friends and family. On any occasion, I would dive right into planning every single detail to perfection, right down to setting the mood with a killer custom playlist.

It was after planning my own wedding in 2010, that I fell hard for event planning. Like really hard. Having worked as a paralegal for over 10 years, planning was just the creative addiction I was craving. I then said goodbye to my Law & Order days, packed up my detail-obsessed organizational skills, and entered the world of event planning. After working in the industry for over five years, I knew that I wanted to change the game in a BIG way by offering planning for those who agree, the heck with tradition.

And that’s how Hoopla! Events was born. Much like myself, full of love and creativity, with a touch of rebel. Whether it’s a stylish shindig, a whimsical wedding or a big biz bash, my goal is to help create unconventional events that are a true image of all things you.

I’m a Hudson Valley native, but had a brief love affair with NYC, my second home away from home. My little guy, music, food and traveling are some of my faves to name a few.

What brought you to the wedding industry?

I always had a knack for planning memorable events, but it wasn’t until I planned my own wedding that I really fell hard for it. It was then and there that I knew that I wanted to create killer moments for the masses!

What is your favorite moment at a wedding?

There’s so many! I would hands down have to say the vows ( yes, there’s tears, on my part) and I love seeing the couple get down on the dance floor with friends and family, sitting on top of the world in the next step of their lives together.

What is the best part about your job?

Besides fulfilling my obsession with details, nothing makes me happier than the pure joy on my couples’ faces on their wedding day. To know that I played a part in making their vision come to life is truly gratifying. It’s by far one of the best feelings!

Where do you draw inspiration from when preparing for each wedding?

My couples are what really inspire me. Their personalities and style is really where it all begins. I like to know anything and everything about them which then translates into a wedding that is truly theirs. Music is also big for me. Music evokes a feeling, a moment, a vision.

Adina Franconi - Photo By Six Hearts Photography (1)

Share something that is unique to you and/or your business.

I believe that no one person is the same, therefore no one event should be. I really like to encourage couples to stay true to who they are, because in the end, it’s their big day!

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