In any industry, it’s important to have a website, but it’s especially important in the wedding industry. Do you have a website? Is your website getting the conversions that you want? Make sure that your website has the following components needed to attract customers and increase conversions.

An Attractive Design and Style

The website should be organized, easy to scan, and attractive. Look for designs that you can reference on sites like Behance or find templates that you can use that fit your brand and attract your target audience. To increase scannability, use short paragraphs, headers, bullet points, and bolded words. It’s best to show, don’t tell!

About Us Page

Clients want to know about the people that they’re going to work with, especially for the day of their wedding. Use the “About Us” page to talk about how the company was founded and how you gained experience in the field. Make it a story that’s interesting to read. This could also be a great place to display your mission statement.

Product and Services Description

Don’t make clients search for information about the products or services that you offer. Clearly describe what your company does and what people can expect when hiring you. Potential clients want to see your pricing list, too (Read: The Importance of Transparency) . Make this information easy to find, which will hold potential clients’ attention and encourage them to stay on your website for a longer period of time.

Pictures

Whether you’re a catering company, a florist, or wedding planner, people want to envision what it would look like to hire you. Have beautiful quality pictures that they can see. It would also be helpful to have social media links to allow them to share images on Facebook, Instagram, Pinterest, and other sites.

Testimonials

Reading testimonials from past clients is a great way to learn about the level of service that one could expect when hiring a particular vendor. After working with clients, ask them to write a review of your company to include on the website. These testimonials help clients develop trust in you.

Contact Information

Even if the client is interested in hiring you or wants more information, if they can’t figure out how to contact you, they may move on to the next vendor on their list. Make sure that your contact information is clearly stated and easy to locate on the site. This includes your phone number, email address, address, and a simple contact form.

As a general rule of thumb, have the contact information listed on the top left or top right corner of the homepage. Then, have contact information or a link to contact information on every page.

Blog

Including a blog is a great way to keep users coming back to your site again and again. The content should be original, well-written, and interesting. Not only will it appeal to potential clients, but it will also boost your company’s SEO rankings, which will help grow your business.

 

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