If you’re looking to grow your business, you don’t have to limit yourself to the couples in your area. You can book out-of-state couples, but there are certain things that you should do to make it a great experience for the couple, which in turn can help grow your business.
Communication is key. Chances are that you won’t be able to meet with your clients before their big day. However, you still want to create a great relationship with them. You want them to feel comfortable with you. You want them to know that the line of communication is open should they ever have questions or concerns. Try video chatting to meet face-to-face. You can also find the best way to communicate and connect with each client whether it’s email, text or check out Menagerie’s vendor chat.
Business transparency means that you’re being open and honest with clients. Honesty will help develop trust between you and your clients, and they will know what they can expect from you. The simplest way to demonstrate transparency is to share what services a client can expect. If your clients have any questions, make sure that they know they can talk to you and receive the answers they need.
For your first few couples out of state, it would be wise to cover your own travel expenses. Once you’ve developed your reputation in that state, you can include it in the price. You may only need to do this the first time that you travel to a new place, but it can be a great way to prove your worth in that area.
When working out of state, it’s important to network with local vendors. Get to know them and rely on them for information and advice about the new area. You can develop relationships with these individuals in hopes that they will refer you to other clients in the future.
Referrals can be a great way to increase your business. If you want to start increasing your business in the new state, you can offer deals to your out-of-state clients for referring you. Offer a gift card for dinner or other awards for taking the time to refer you.
Booking weddings out of the state can be a great way to increase your business, but you need to work to create a great experience for your out-of-state brides and grooms. As referrals and your ratings increase, you’ll have more opportunities to use these tips.
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