The wedding industry continues to expand with increasing demand for custom and unique services. Additionally, the growth of the creative movement has inspired many individuals to bring their talents to the market of weddings. As a result, wedding professionals will need to find new ways to differentiate themselves. Try the following tips to help your business stand out.

Create Partnerships

When you set up a partnership, you can work with other companies that complement yours. You can cross promote one another – giveaways, styled shoots, shared expo booths, co-host an event, and more! Partnerships are a great way to optimize your visibility in a cost-effective way, and also super fun!


It’s important to network with everyone you meet. Even if one of your contacts don’t need your services, they may refer someone to you if they feel like you’re someone worth telling their friends and family about.

Prove your worth by staying in contact with your network once a month or even once a week. Offer ideas that they can use that show your expertise in the field.

Attend Events

Attending events is a great way to not only network, but also gain exposure for your business. At these events, you can network with other vendors that you would like to create a partnership with and you can meet potential clients. Find ways to make your booth stand out from others at the event.

Find Unique Marketing Strategies

When it comes to marketing, you should choose your target audience. Make it as precise and specific as possible. Think outside of the box for marketing. You could sponsor events in your area. Have your company advertised on napkins at a place that your target audience frequents. Think about how you can set yourself apart from your competition by finding new and interesting ways to get your name out there.

Utilize Technology

Technology is your friend. It can help you track your time, plan your day, manage your emails, and more. It can also help you stand out from competitors. You could use social media to your advantage. Make a viral video. Show your clients that you are an expert in your field and will make their life as easy as possible through the technology that you utilize.

Provide Quality, Unique Work

One of the best ways to stand out from the crowd is to provide the best service possible. Give each client the star treatment, so they will be more likely to refer you to others. Look for unique practices that you can implement, which will make clients even more likely to refer you. For example, hold meetings with your brides while getting pedicures together. Look for things that you can do to set apart your company and make your clients feel like you’re the type of company that will go above and beyond for them.

Find out how Menagerie can help you stay ahead with your wedding business

Menagerie is the online destination for wedding professionals to showcase their work, connect with clients, and manage their business. Get started today – Menagerie is free!

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