Are you looking to expand your wedding business outside of the U.S.? To do this, there are several things that you need to take into consideration. Take these steps to create a successful international wedding business.

Research Tax Codes and Compliance Issues

Depending on where you want to market your business, there may be laws to abide by and hoops to jump through first. Talk to your accountant or business lawyer to discuss how you should proceed. For example, consider creating a foreign business entity and setting up an international bank account to simplify business transactions.

Also, discuss the different best practices for that country. In Europe, there are different labeling and packaging standards that should be followed. For example, you may need to include up to 24 different languages on the packaging.

Learn About the Culture

If you’re moving your business to another country, it’s important to learn about the culture and any differences in weddings there. Does the country use save-the-date cards? What are common wedding favors that people purchase? You may need to change your business strategy based on the culture. Do your research and learn as much as possible.

Join International Wedding Organizations

To stay informed on international happenings and network with other international wedding professionals, join a wedding organization. One option for wedding planners is Belief, which is a network of international wedding planners. You could also complete your International Event and Wedding Planning Professional Certification through the International Wedding Institute. There are also numerous International Wedding Photographer organizations, such as ISPWP, WPJA or WPPI. Find ones that work for you, and get involved.

Create a Business Strategy

Even if you’ve created an amazing business strategy already, it’s important to review it and tweak it for your international business. As you review your business strategy, take the following steps:

  1. Consider the strengths and weaknesses for international growth;
  2. Learn about your competitors;
  3. Choose a specific target market;
  4. Establish your budget; and
  5. Determine a marketing strategy.

Once you’ve completed these steps, sit down and write your business strategy. Have others review your strategy to determine where it could be improved.

Review Your Website

Make sure that your website works for international customers. Think about the currency conversion, text translations, and speed of the site. Make any necessary changes to ensure that your international customers will be able to effortlessly navigate your website and order your goods or services with ease.

Taking your business outside of the country is a great way to grow your company. Before you can do this, it’s important to take the necessary steps to ensure that your company will stand out to your international customers and succeed on an international level.


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