Wedding Business Educational Workshops to Attend

Photo courtesy of Danielle Villela Menagerie Wedding Panel: Anne Chertoff, Annie Lee, Marc Wilson, Michelle Elaine

In the past 5 years alone, there have been rapid changes to the wedding industry, including increasingly unique venues, wedding cinema techniques, custom guest entertainment and new professional services. It’s important to stay informed of new trends, techniques and industry players to stay relevant to a new generation of couples.

The Benefits of Obtaining Wedding Vendor Certifications

Why would a wedding vendor want to get certified? What does it mean, and what’s the benefit? Organizations that certify wedding vendors typically have a list of standards that vendors need to meet to receive the certification. Vendors may need to complete courses in order to obtain it, too. Once they’ve obtained the certification, here are 3 benefits that they can enjoy:

What Couples Look for in Vendors Online

These days, couples are looking for vendors online, which means that your online presence is incredibly important. It can help you create a great first impression on potential clients, so they will want to work with you. Review your online presence and think about what you can do to improve it. Think about the top things that couples look for in vendors when they check them out online.

The Importance of ROI

The first question that you’re probably asking yourself is “what is ROI?” ROI stands for Return on Investment and involves figuring out how to make your investments profitable for your company. You can calculate your ROI by dividing the profits over a given period of time by your total assets or invested capital. Learn how ROI impacts your business decisions and capabilities.

The Importance of Networking to Grow Your Business

In this day and age, business isn’t necessarily about what you know, but who you know. You’ve probably heard that saying time and time again, but it’s true. If you want to grow your business, you need to grow your network. Why? What is it about networking that is so vital to your wedding business or any business for that matter? You’ll find that networking can benefit you and your company in the following ways:

The Importance of Transparency in Your Business

When something is transparent, you can see right through it. In business, transparency may seem like a weakness. You don’t want to show all of your cards right from the get go. You’re afraid to share your services and pricing. You don’t want your clients to know everything about you and your company. In actuality, transparency is an important business practice.