Photography by Victoria Gloria

Kristen is a brand design stylist with over 10 years of experience in Creative Direction, Product Design, Creative Marketing and Photo Styling, under her sparkly belt. She has worked with a number of different clients from large multi-million dollar product based brands to small business owners. Kristen’s goal is to successfully build your business visually and cohesively through different means of product, services and social media.

Why do you believe design is becoming increasingly important for businesses?

Design and Brand Styling is a major player in the key to a successful business.

“Your brand identity should:
  • Authentically represent you and your business
  • Reflect your values & aspirations
  • Give you confidence
  • Resonate with the people that matter most
  • Be distinctive
  • Set you apart from your competitors
  • Help you get to where you want to be, faster
  • Be unique
  • Make your heart sing & your spirits sour
  • Embrace the power of color
  • Use type to add character & personality.”
– Fiona Humberstone

What design trends do you see becoming popular in the next few years? Which ones are your most excited about?

Personality in design is becoming increasingly important. This is done through color, pattern and texture. Branding is no longer just a logo but a suite of elements that leave a lasting impression.

Where do you draw inspiration from when working with each of your clients?

I love hearing clients back stories, most of the time this is where the heart of the company is born and creates the soul of what the branding can become.

Share something that is unique to you and/or your business.

Having experience from large scale to small scale I’ve seen the full picture. I work from the bottom up, filling in holes my customers didn’t know they had in their branding to make them visually appealing and present a killer product.

What advice would you give small businesses and independent professionals?

Embrace social media! It has the potential to be your biggest social outreach and is a free marketing tool.

 

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