Photography by Kishana Highgate

Sarah Campbell lives and works in NYC and DC with her husband and two small yorkie-mixes! She spends most of her time running her DIY wedding and event planning business, Pollyanna Events. She thinks of herself as a creative entrepreneur and a driven feminist that loves to travel. When she isn’t working with her clients on creating a one of a kind wedding, she is working on her other company, District Bliss. Her District Bliss events also encompass a lot of DIY projects. So, you could say her apartment often times looks like an arts and crafts studio.

Meet: Sarah Campbell

My plan was to become an attorney but decided that was not what I wanted to do so I started planning my wedding as well as helping friends plan theirs and fell in love with it! I already have a creative side with taking lots of art classes throughout school and DIYing everything in my apartment so I thought this career would be the perfect fit. I started Pollyanna Events and love it! I also started another company called District Bliss. This is a social event company that plans social happy hour events for vendor and couples planning their wedding. I have been in the business for a few years now. I have met so many wonderful people and wouldn’t change it for the world!

What brought you to the wedding industry?

It was totally random! I went to school to be an attorney, started the whole process and was about to apply to law schools and threw it all out the window. I got engaged and started planning my wedding and had a blast! I decided I wanted to be a wedding planner so I just started my own company!

Tell us about District Bliss.

District Bliss is a social event company that hosts two types of events: Vendor Socials and Couples Socials. Both are happy hours where you can celebrate with people just like you! Our goal is to make wedding planning – and networking – laid-back and FUN!

Vendor Socials
Our goal is to make vendors + creatives FEEL like the event is really being thrown for them – with all the bells and whistles. Those of us in the events/wedding industry attend a lot of events, but none of them are FOR us! Our Vendor Social is a happy hour where vendors + creatives can cut loose – and to say thank you for all your hard work. It’s a night off! We want everyone to feel welcome and have a great time – because you deserve it!

Join us at our next NYC Vendor Social – Attend!

Couples Social
Wedding planning should be FUN! Our Couples Social is a pressure-free happy hour where couples can check out a dressed space, where vendors’ specialties and products are showcased, but without the vendors there! Say goodbye to booths and forced discussions! Our Couples Social is just for couples! All of our vendors will be in attendance and available for questions you may have. You’ll be able to gather all the info you need to plan your wedding in a casual environment with a drink in hand! And hopefully you’ll meet some awesome couples, too!

Join us at our next NYC Couple Social – Attend!

district bliss

What is your favorite moment at a wedding?

When I see the couple smile when they see everything come together. It definitely makes you relalize that all the long hours and hard work that went into planning each wedding, came together, turned out amazing, and the couple is overjoyed! Thats really what it is all about.

What is the best part about your job?

Getting to meet so many talented vendors and creatives in the industry and seeing my clients happy.

Photography by Jon Fleming
Photography by Jon Fleming

Where do you draw inspiration from when preparing for each wedding?

Attending social events, collaborating with other wedding professionals, and sometimes Pinterest!

Share something that is unique to you and/or your business.

Why Pollyanna Events? A “Pollyanna” is a person with an astounding sense of optimism that can find the good in everything. Our goal is to make every event more than our client could ever imagine. Each event is as unique as the individuals behind it and we are here to bring that creativity to life. I love it when my clients have some fun and think outside the box.


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